Privacy Policy

SuperFriday ("we", "our", "us") is a print-on-demand platform that enables designers and businesses to create, manage, and fulfil custom-printed products. Our registered address is London, UK. You can contact us at info@superfriday.com.

We collect the following categories of personal information:

• Account data: name, email address, company name, website, and telephone number when you register.
• Order data: shipping addresses, product selections, artwork files, and order history.
• Payment data: billing details processed securely by our payment provider. We do not store card numbers on our servers.
• Usage data: pages visited, features used, browser type, IP address, and device information collected automatically via cookies and server logs.
• Communications: messages you send us via the contact form or support system.
• Shopify integration data: if you connect a Shopify store, we receive order and customer information from that store solely to fulfil orders on your behalf.

We use your data to:

• Create and manage your account.
• Process, produce, and ship your orders.
• Send transactional emails (order confirmations, shipping updates, support replies).
• Improve our platform and diagnose technical issues.
• Comply with legal obligations.
• Prevent fraud and maintain platform security.

We do not sell your personal data to third parties.

Where the UK GDPR applies, we rely on the following legal bases:

• Contract: to perform the services you have requested (account creation, order fulfilment).
• Legitimate interests: to improve our platform, prevent fraud, and ensure security.
• Legal obligation: to comply with applicable laws and regulations.
• Consent: for any optional marketing communications, which you may withdraw at any time.

We share data only with trusted third parties necessary to operate our service:

• Print fulfilment partners (e.g. OrderDesk and associated print facilities) — to produce and ship your orders.
• Payment processors — to handle billing securely.
• Hosting and infrastructure providers — to store data and run our platform.
• Shopify — only when you have explicitly connected your store.

All third parties are required to handle your data securely and in compliance with applicable privacy laws.

We use essential cookies to keep you logged in and maintain your session. We may also use analytics cookies to understand how visitors use our platform. You can control cookie settings through your browser, though disabling certain cookies may affect functionality.

We retain your account and order data for as long as your account is active and for up to 7 years afterwards to comply with legal and financial obligations. You may request deletion of your data at any time (see Section 9).

Our services operate from the UK. Some of our third-party providers may process data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) to protect your information.

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Restrict or object to certain processing.
• Data portability (receive your data in a machine-readable format).
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please email us at info@superfriday.com. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no internet transmission is completely secure and we cannot guarantee absolute security.

Our platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. We will notify registered users of any material changes by email or via an in-platform notice. The "Last updated" date at the top of this page will always reflect the most recent version.

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at: info@superfriday.com